Values

At Freak Out Store, our primary objective is to redefine the fashion paradigm by championing a slow, ethical approach, aimed at mitigating the exploitation and environmental harm perpetuated by the fast fashion industry. We are dedicated to delivering quality garments, whilst being accessible to the masses in an ethical manner. 

The fast fashion industry causes significant harm to the environment by depleting non-renewable resources, exacerbating carbon emissions through international trade, contributing to widespread landfill accumulation, and relying on fossil fuels for the production of synthetic fabrics. Additionally, fast fashion is an exploitative industry that supports unhealthy work environments and pays workers an unlivable wage. 

We aim to educate and steer customers away from mass consumerism and encourage them to shop consciously.

In response, we are committed to enlightening and empowering consumers to make informed choices that prioritise sustainability and ethical consumption over mass consumerism.

Our initiatives include:

- Limited Production Runs: By producing our clothing in small quantities and via pre-orders, we eliminate garment waste and promote a more sustainable consumption model.

- Localised Production: Our emphasis on local design, sourcing, and manufacturing not only bolsters post-pandemic economic recovery but also ensures meticulous oversight of our production processes. This approach enables us to cultivate meaningful relationships with our team members, fostering a collaborative and supportive working environment.

- Ethical Labour Practices: Ensuring that workers, collaborators, interns and subcontractors receive fair compensation.

- Sustainable Materials: We prioritise the use of natural fibres such as wool, rayon, cotton, and bamboo whenever feasible, thereby reducing our reliance on environmentally harmful synthetic materials like polyester and acrylic.

- Eco-friendly Packaging: To minimise plastic waste, we exclusively employ compostable mailers and labels for all orders, aligning with our commitment to environmental stewardship.

Through these concerted efforts, we aspire to contribute positively to both the fashion industry and the world at large.